How to review reports inside Omnisend

Monitoring and analyzing your marketing performance in Omnisend is crucial for optimizing campaigns and enhancing customer engagement. Follow this step-by-step guide to effectively review your reports within Omnisend:

Step 1: Access the Reports Section

1. Log In to Omnisend: Enter your credentials to access your Omnisend account.

2. Navigate to Reports: On the left-hand side panel, click on Reports to open the reporting dashboard.

Step 2: Select the Desired Report Type

Omnisend offers various report types to analyze different aspects of your marketing efforts:

• Campaigns: Evaluate the performance of your email and SMS campaigns.

• Workflows: Analyze automated workflows and their effectiveness.

• Sales Tracking: Monitor revenue generated from your marketing activities.

• Signup Forms: Assess the performance of your lead capture forms.

Choose the report type that aligns with the data you wish to review.

Step 3: Apply Filters to Refine Data

To gain more precise insights, apply filters to your reports:

• Date Range: Select predefined periods (e.g., Last 7 days, Last 30 days) or set a custom date range.

• Channels: Filter data by specific channels such as Email, SMS, or Push Notifications.

• Campaign or Workflow Name: Focus on particular campaigns or workflows for detailed analysis.

Adjust these filters to tailor the report to your specific needs.

Step 4: Analyze Performance Metrics

Review the following key performance indicators (KPIs) to assess your marketing activities:

• Messages Sent: Total number of messages dispatched.

• Delivery Rate: Percentage of messages successfully delivered.

• Open Rate: Proportion of recipients who opened your message.

• Click Rate: Percentage of recipients who clicked on links within your message.

• Unsubscribe Rate: Rate at which recipients unsubscribed after receiving your message.

• Spam Complaint Rate: Frequency of recipients marking your message as spam.

• Revenue Generated: Total sales attributed to the campaign or workflow.

These metrics provide a comprehensive view of your marketing performance and areas for improvement.

Step 5: Utilize Advanced Reporting Features

For in-depth analysis, leverage Omnisend's advanced reporting capabilities:

• Trends Over Time: Visualize how metrics evolve over selected periods to identify patterns.

• Segment Performance: Evaluate how different customer segments respond to your campaigns.

• Click Maps: Understand which parts of your emails receive the most engagement.

These tools help in making data-driven decisions to enhance your marketing strategies.

By systematically reviewing these reports, you can optimize your marketing efforts, improve customer engagement, and drive higher revenue.