How to integrate Omnisend with Lateshipment.com

Integrating Omnisend with LateShipment.com enables you to send personalized, real-time shipping updates to your customers, enhancing their post-purchase experience. Follow this step-by-step guide to set up the integration:

Step 1: Generate an API Key in Omnisend

1. Access Store Settings:

   • Log in to your Omnisend account.

   • Click on your brand name in the top-right corner.

   • Select Store Settings from the dropdown menu.

2. Create a New API Key:

   • Navigate to the API Keys section.

   • Click on Create API Key.

   • Assign a recognizable name to the API key (e.g., "LateShipment Integration").

   • Under Permissions, ensure that the Events permission is enabled.

   • Click Save to generate the API key.

3. Copy the API Key:

   • After creation, copy the API key to your clipboard for later use.

Step 2: Integrate Omnisend with LateShipment.com

1. Log in to LateShipment.com:

   • Access your LateShipment.com account.

2. Navigate to Integration Settings:

   • Click on Settings in the bottom-left corner.

   • Select Notifications from the sidebar.

   • Click on Integrate Email Tools.

3. Select Omnisend:

   • From the list of available email tools, choose Omnisend.

4. Enter the API Key:

   • Paste the API key you copied from Omnisend into the designated field.

   • Click Save to establish the connection.

Step 3: Configure Event Notifications

1. Choose Relevant Events:

   • Within LateShipment.com, select the specific shipping events you want to trigger notifications for, such as:

     • LS-Shipped: When a package is picked up by the carrier.

     • LS-Delivered: Upon successful delivery.

     • LS-Out for Delivery: When a package is out for delivery.

     • LS-Failed Delivery: If a delivery attempt was unsuccessful.

2. Activate Events:

   • Toggle the switch next to each event to activate notifications.

Step 4: Set Up Automation in Omnisend

1. Create a New Workflow:

   • In Omnisend, go to the Automation tab.

   • Click on Create Workflow.

   • Choose Create from Scratch.

2. Define the Trigger:

   • Set the trigger based on the custom events received from LateShipment.com (e.g., LS-Shipped).

3. Design the Email Content:

   • Use Omnisend's email builder to craft messages that incorporate dynamic content using merge tags provided by LateShipment.com, such as:

     • {{event.trackingnumber}}: Displays the package's tracking number.

     • {{event.ordernumber}}: Shows the customer's order number.

     • {{event.trackinglink}}: Provides a link to track the shipment.

4. Activate the Workflow:

   • Once configured, activate the workflow to start sending automated notifications.

By completing these steps, your Omnisend account will be integrated with LateShipment.com, enabling automated, personalized shipping updates to enhance customer satisfaction.