Reviewing Performance Metrics in Attentive

Created by Jenarthan M, Modified on Thu, 26 Dec, 2024 at 6:28 PM by Jenarthan M


Reviewing performance metrics in Attentive helps you track the effectiveness of your journeys and automated messages. This guide explains how to locate key metrics and generate detailed reports to analyze delivery, click rates, and conversions.

Steps to Locate Overall Performance Metrics

  1. Navigate to Journeys

    • Log in to your Attentive account and go to the Journeys section.

  2. Select the Trigger for Review

    • Choose the journey trigger you want to analyze.

  3. Scroll to the Message

    • Scroll down to locate the specific message.

    • Here, you’ll find the overall performance stats, including delivery and engagement details.


Steps to Generate In-Depth Performance Reports

  1. Navigate to Reports

    • From the dashboard, go to the Reports section.

  2. Select a Journey Report

    • Under Journeys, choose one of the following options:

      • Journey Message Level Performance

      • Journey Aggregate Performance

      • Automated Message Performance

      • Back-in-Stock Wait List Enrollment

  3. Choose the Report to Review

    • Select the report type that best suits your analysis.

  4. Set Date Range and Grouping

    • Choose a specific date range for the report.

    • Decide how to group the data: by day, week, or month.

  5. Select the Trigger

    • Pick the relevant journey trigger for which you want detailed metrics.


By following these steps, you can easily review overall performance stats and generate in-depth reports for your Attentive journeys. Use these insights to monitor key metrics like clicks, conversions, and delivery rates, ensuring your messaging campaigns achieve their goals.

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