Creating Text Message Journeys in Attentive

This step-by-step guide walks you through creating personalized text message journeys in Attentive to notify customers about late shipment updates, such as orders out for delivery. Engage your customers with dynamic, real-time updates while enhancing their experience.

Step-by-Step Guide to Creating a Text Message Journey in Attentive

1. Start a New Journey

1. Navigate to the Journeys section in your Attentive dashboard.

2. Click on Create Journey.

3. Choose Start from Scratch to build a new journey from the ground up.

4. Select a Trigger:

   • For this tutorial, choose “LS Late Shipment Order Out for Delivery” as the journey trigger.

5. Click Get Started to proceed.

2. Set Up the Text Message Action

1. Drag and Drop: Use the drag-and-drop feature to place the Text Message Action into your journey.

2. Name Your Message: Assign a clear and recognizable name to your message.

3. Add Message Content: Write the text message content for your customers.

   • Example: "Your order #{{order_number}} is out for delivery! Track it here: {{tracking_link}}."

3. Personalize Your Message with Dynamic Elements

1. Click on Add Personalization within the text message setup.

2. Select Triggering Event to insert dynamic elements.

3. Choose the relevant placeholders, such as:

   • Tracking Link

   • Order Number

These elements will populate automatically with the customer’s order details when the message is sent.

4. Preview and Customize the Message

1. Use the Preview Page to review how the text message will appear to customers.

2. Enable Quiet Hours:

   • Avoid disturbing customers during specific times by enabling Quiet Hours.

3. Add visual elements if desired:

   • Include an image or create a GIF to make the message more engaging.

4. Once satisfied, click Save to confirm your settings.

5. Activate the Journey

1. To make the journey live, click on Turn On.

2. The journey status will update from Draft to Live, and messages will begin sending based on the defined trigger.

By creating personalized text message journeys in Attentive, you can provide real-time updates for late shipments, such as “order out for delivery” notifications. This not only improves customer engagement but also reduces anxiety around delivery status.