Enhance your e-commerce communication by setting up automated email workflows in Omnisend. This guide provides a step-by-step walkthrough to create effective email automations, ensuring timely and personalized engagement with your customers.
Step 1: Access the Automation Section in Omnisend
Log in to your Omnisend account.
Navigate to the Automation tab in the main menu.
Step 2: Create a New Workflow
Click on "Create Workflow".
Choose "Create from Scratch" to build a custom automation.
Step 3: Set the Automation Trigger
Select a trigger that initiates the automation (e.g., subscriber joins a segment, cart abandonment).
Configure any necessary trigger settings.
Click "Update" to save the trigger.
Step 4: Design the Workflow
Add an Email action to the workflow by dragging it into the sequence.
Click on "Edit Content" to customize the email.
Step 5: Customize the Email Content
In the email editor, click the "Change Template" option.
Select a pre-designed template or create a new one that aligns with your brand.
After editing, click "Finish Editing".
Step 6: Configure Email Settings
Provide a compelling Subject Line and Preheader.
Enter the Sender's Name to ensure brand recognition.
Click "Update" to apply these settings.
Step 7: Activate the Workflow
Review the workflow to ensure all elements are correctly configured.
Click "Start Workflow" to activate the automation.
Step 8: Integrate with LateShipment.com
Log in to your LateShipment.com account.
Navigate to Settings > Notifications.
From the integration options, select Omnisend.
Activate the event that corresponds with the automation you set up in Omnisend.
By following these steps, you've successfully created and integrated an email automation in Omnisend, enhancing your customer engagement strategy.
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