List of Klaviyo events and mergetags

Created by Jenarthan M, Modified on Thu, 26 Dec, 2024 at 4:59 PM by Jenarthan M

Integrating Klaviyo with LateShipment.com allows you to automate and personalize your email communications by leveraging specific events and merge tags. This guide provides a comprehensive list of events that can trigger emails and the corresponding merge tags to customize your messages effectively.


Delivery Experience Management (DEM) Events

These events are triggered based on various shipment statuses:

  • LS-Label Generated: Triggered when a shipping label is created.

  • LS-Shipped: Triggered when a package is picked up by the carrier.

  • LS-Delivered: Triggered upon successful delivery of a package.

  • LS-Out for Delivery: Triggered when a package is out for delivery and expected to arrive soon.

  • LS-Failed Delivery: Triggered when a delivery attempt is unsuccessful.

  • LS-Delayed in Transit: Triggered when a package experiences delays during transit.

  • LS-Unused Labels: Triggered when a generated shipping label remains unused.

  • LS-Delayed Delivery: Triggered when a package's delivery is delayed beyond the estimated timeframe.

  • LS-Lost/Damaged: Triggered when a package is lost or damaged during transit.

  • LS-Returned: Triggered when a package is returned to the sender.

  • LS-Predicted Delays: Triggered when potential delays are predicted in the shipping process.

  • LS-Suspected Lost: Triggered when a package is suspected to be lost.

  • LS-Customer Feedback - Post Delivery: Triggered to gather customer feedback after a delivery is completed.


Merge Tags for Personalization

Utilize the following merge tags to dynamically insert relevant information into your emails:

  • {{event.trackingnumber}}: Displays the package's tracking number.

  • {{event.shipdate}}: Shows the date the package was shipped.

  • {{event.estimateddate}}: Indicates the estimated delivery date.

  • {{event.ordernumber}}: Provides the order number associated with the shipment.

  • {{event.Customername}}: Inserts the customer's name.

  • {{event.lsstatus}}: Shows the current status of the shipment.

  • {{event.carrierstatus}}: Displays the carrier's status update.

  • {{event.trackinglink}}: Provides a link to track the package.

  • {{event.carriertype}}: Indicates the type of carrier handling the shipment.

  • {{event.servicetype}}: Shows the service type used for shipping.

  • {{event.shippingname}}: Displays the recipient's name.

  • {{event.shippingstreet}}: Provides the street address for shipping.

  • {{event.shippingstreet1}}: Additional street address information.

  • {{event.shippingcity}}: Shows the city of the shipping address.

  • {{event.shippingstate}}: Indicates the state of the shipping address.

  • {{event.shippingzip}}: Provides the ZIP code of the shipping address.

  • {{event.shippingcountry}}: Displays the country of the shipping address.

  • {{event.billingname}}: Inserts the billing name.

  • {{event.billingstreet}}: Provides the billing street address.

  • {{event.billingstreet1}}: Additional billing street address information.

  • {{event.billingcity}}: Shows the billing city.

  • {{event.billingstate}}: Indicates the billing state.

  • {{event.billingzip}}: Provides the billing ZIP code.

  • {{event.billingcountry}}: Displays the billing country.


Returns Events

Manage return processes effectively with these events:

  • Return Initiated (with shipping label): Triggered when a return is approved and initiated with a shipping label.

  • Return Initiated (without shipping label): Triggered when a return is approved and initiated without a shipping label.

  • Return In-Transit With Delay: Triggered when a return is delayed in transit.

  • Return Received: Triggered when the returned item is received at the warehouse.

  • Return Approved: Triggered when a return request is approved.

  • Return Rejected: Triggered when a return request is denied.


Merge Tags for Returns

Customize return-related communications using these merge tags:

  • {{event.customer_name}}: Inserts the customer's name.

  • {{event.return_id}}: Provides the return identification number.

  • {{event.order_no}}: Displays the original order number.

  • {{event.tracking_link}}: Provides a link to track the return shipment.

  • {{event.product_name}}: Inserts the name of the product being returned.

  • {{event.product_details}}: Provides details of the product.

  • {{event.tracking_number}}: Displays the tracking number for the return shipment.

  • {{event.link_to_shipping_label}}: Provides a link to the return shipping label.

  • {{event.address}}: Inserts the return address.

  • {{event.product_status}}: Shows the status of the returned product.


By integrating these events and merge tags into your Klaviyo flows, you can automate and personalize your email communications, enhancing customer engagement and satisfaction.


Was this article helpful?

That’s Great!

Thank you for your feedback

Sorry! We couldn't be helpful

Thank you for your feedback

Let us know how can we improve this article!

Select at least one of the reasons

Feedback sent

We appreciate your effort and will try to fix the article